Beauty Without The Guilt: Cruelty-Free Make-up Brands That Are Proudly Filipino

Sunnies Face Facebook Page

For women, there is no such thing as having too much make-up in our collection. Whether it’s to look professional and presentable for work or just to simply enhance our facial features so we can look our best, putting on make-up will always be part of our daily routine. This is why we try to add more to our make-up collection as much as we can. However, finding great yet affordable make-up products that don’t test on animals can be a challenge.

Thankfully, a lot of local beauty brands have entered the market, offering make-up products that look great on our Filipina skin and are available at friendly prices. The best part, many of our local make-up brands are cruelty-free so you can look your best without having to harm our precious animals. To help you in your journey towards guiltless beauty, we’ve listed down some Filipino make-up brands that offer quality, cruelty-free cosmetics.

1. Happy Skin

Launched in 2013, Happy Skin started out by displaying their products on some branches of the popular retail store, Plains & Prints. Now, they are present in the country’s top department stores and even have several boutique stores of their own. Happy Skin believes that make-up products are an ally to make you feel beautiful and is committed to providing Filipinas with skin-loving cosmetics.

Happy Skin x Love Marie is the brand’s latest collaboration with style icon Heart Evangelista. Image: happyskincosmetics.com

Each product in their wide make-up selection is infused with skincare ingredients and complexion-enhancing components so you can look pretty without compromising your skin. The brand is also known for their collaborations with famous celebrities. Their latest lippie collection is Happy Skin x Love Marie, which is the brand’s partnership with actress and fashion influencer Heart Evangelista.

2. Sunnies Face

Ever since its launch on August 2018, Sunnies Face has rapidly gained a huge following which is quite impressive considering that they only have lip products on their portfolio during that time. It was months after their launch when the brand ventured into other categories such as highlighters and brow products. Just recently, the brand also launched their newest offering which is the Airblush.

Watch this video to discover more about the brand’s new and well-reviewed Airblush:

Aside from having a group of supermodels and style icons as its founders, what really contributed to Sunnies Face’s success is its dedication to provide Filipinas with products that have the same formula and packaging as luxury make-up brands but aren’t as expensive. Sunnies Face is also committed to providing only the most flattering colors that can suit all skin tones. Whether Caucasian or Asian, mestiza or morena, every product of Sunnies Face aims to complement your skin and highlight your best features.

3. Colourette

Colourette entered the local cosmetics industry by launching a line of quality yet affordable lippies that have become one of the “holy grail” products of many Filipinas. Offering lipsticks with gorgeous shades and excellent longevity, the brand has gained so much followers that it has expanded its product range by adding highlighters and blushers to its collection.

Colourette’s product line includes their famous lipsticks, as well as their must-try highlighters and multi-use tinted balms. Image: colourette.cosmetics on Instagram

Colourette mostly uses online platforms in selling their products such as their official Instagram account and some of the country’s top online shopping sites. While their lip products remain as their bestsellers, the brand’s range of multi-purpose tints and highlighter is also a must-try for make-up lovers.

4. BLK Cosmetics

Superstar and style icon Anne Curtis has shared her passion for beauty by launching her own line of make-up. The celebrated actress aims to redefine the local make-up scene with BLK Cosmetics, a brand that is focused on what they call “uncomplicated beauty.” The brand’s goal is to keep things simple by going back to basics, offering a carefully curated product selection that only carries make-up essentials of great quality.

In this video, the brand introduces its #blkuniversal campaign, where it promotes beauty that goes beyond labels, gender, and age:

BLK Cosmetics also believes that an uncomplicated, no-frill make-up routine is possible through simple and wearable cosmetics that are worth your time and money. Famous for her luscious lips, it’s no surprise that Anne’s BLK Cosmetics would have lipsticks as its best-selling products.

5. Vice Cosmetics

Another celebrity who has ventured into the beauty and cosmetics scene is famous host and comedian, Vice Ganda. From product packaging to its wide selection of vibrant and daring shades, Vice Cosmetics’ product line perfectly reflects Vice Ganda’s fun, bold and undeniably charming personality. The brand’s philosophy is “Ganda (Beauty) For All,” and believes in an inclusive community where everyone deserves to feel beautiful regardless of gender, age, class, or skin tone.

Vice Cosmetics’ crème lipsticks offer fun and vibrant shades perfect for bold personalities. Image: vicecosmetics.com.ph

Vice Cosmetics provides a wide range of products and shades so that it can cater to every skin type. Aside from being paraben-free and cruelty-free, Vice Cosmetics also offers their products at affordable prices so that they’re accessible to everyone.

6. Human Nature

Human Nature started with a vision to restore productivity to impoverished communities by producing high-quality make-up products that use natural ingredients locally sourced in the Philippines. Today, Human Nature has already transformed into a huge cosmetics brand, but the company remains faithful to their goal which is to help communities and uplift Filipino lives.

These tinted lip balms are some of Human Nature’s bestsellers. Image: Human Nature Facebook Page

Human Nature is also recognized by PETA for being a cruelty-free brand. Some of their top-rated products are the mineral foundation, tinted lip balms, and their natural lip scrub.

7. Ellana Cosmetics

Launched in 2008, Ellana Cosmetics prides itself as the Philippines leading brand for mineral cosmetics. Created with Filipinas in mind, Ellana Cosmetics offers sophisticated yet affordable mineral make-up that are specifically formulated for Southeast Asian skin. Factors such as our tropical weather and skin tones have all been considered when creating their products.

Skin-friendly and paraben-free, Ellana Cosmetics only uses vegan ingredients and compressed minerals on their products. Image: ellaminerals on Instagram

Using mostly minerals and vegan ingredients instead of oil and wax additives, their products are designed to improve our skin. The name “Ellana” has a Greek origin which means light or bright, and reflects the philosophy of the brand which is to create light and mild products that give us a sheer, natural glow. The brand specializes in base make-up products such as primers, setting sprays, and foundations that provide flawless yet natural-looking coverage.

8. Pink Sugar

Founded in 2014, Pink Sugar is a homegrown make-up brand that aims to deliver high-quality cosmetics at affordable rates. The brand believes that make-up is not just about looking good, it’s also about feeling more beautiful and confident.

Pink Sugar’s make-up line offers wearable and flattering shades. Image: Pink Sugar Facebook Page

Their products are infused with ingredients that present a lot of benefits to your skin. They also come in attractive and sophisticated packaging. Expertly curated by make-up professionals, Pink Sugar makes sure that the shades and color range of their product selection are wearable and flattering.

9. Chihuahua Cosmetics

Changing the make-up game is Chihuahua Cosmetics, the first ever mini make-up in Asia. There’s a lot to love about this brand’s products. Aside from being adorably bite-sized, their products allow us to put a lot more make-up products in our bags so we can completely retouch our looks anytime, anywhere.

All these make-up in one pouch, Chihuahua Cosmetics is definitely made for Filipinas on the go. Image: Chihuahua Cosmetics Facebook Page

Knowing that most of us don’t really finish our lipstick tubes before they expire, Chihuahua Cosmetics solves that problem by providing cosmetics with just the right amount of product. Since their products are half the size of regular make-up, this also means that they offer their products that are half the normal price. Offering mini-sized lipsticks, powders, blushes, eye pencils, and even make-up brushes, Chihuahua Cosmetics is definitely a must-try brand for make-up lovers on the go.

10. Paprika Cosmetics

Paprika Cosmetics believes that beauty should be unpredictable. This is why the brand aims to spice up your make-up routine by offering an eyeshadow palette with bold and experimental shades so you can create a look that is uniquely you.

The Paprika Eyeshadow Palette is perfect for adventurous make-up lovers who aren’t afraid to experiment with daring colors and metallic shades. Image: paprikacosmetics.com

The brand caters to fashion-forward and trendy make-up lovers who are adventurous when it comes to their make-up looks. Paprika Cosmetics also take pride in creating professional quality cosmetics by using only premium grade materials and ingredients in formulating their make-up products.

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